Sponsors

Sponsors are the ones who provide tributes gifts in the arena. These gifts can be food, weapons, or anything else that might be useful for the tribute's survival in the arena. Sponsors are usually the wealthy people from the Capitol who root for their best bet in the games.

Mechanics
Before the start of the Hunger Games, the tributes go through a series of events (parade, interviews, and scoring from the Gamemakers), which is televised througout Panem. The main purpose of these events are to impress the audience of the games, and hopefully, gather sponsors for the benefit of the tributes.

During the games, gifts from sponsors are delivered to the tributes in the arena by means of a parachute. The tribute may request a certain gift they need, but his/her mentor is in control of the flow of the gifts.